In the same way that companies use data to target specific customers, libraries can use data to identify supporters and plan a targeted library campaign. Learn how EveryLibrary uses data to inform their messaging and rally support for libraries — and how you can do the same.
Join Mover and Shaker Erica Freudenberger as she shares her experience of embracing community engagement to create a democratic, community-led organization and revitalize a library and community.
You and your staff are passionate advocates for your library. But what really matters when it comes down to gaining funding for your library? Patrick Sweeney from EveryLibrary shares with you why it’s important to build a network of activists who will take meaningful action for your library and its initiatives.
Support (and opposition) for your library can come from some interesting places in your community — and it’s all about relationship-building. Start developing long-term relationships that can result in positive support for your library campaigns.
Get valuable tips for running a successful direct mail campaign, including how to segment your audience, design tips and how to craft an effective message.
Measuring the impact of programs and services is a challenge, but it can be done. Learn how a library partnership and data sharing can get you started.
You can enjoy big returns by adopting a rebranding strategy that presents your library as a key educational institution in your community.
With less money in your budget and less time in your day, your marketing efforts may feel ineffective. Learn easy (and mostly free) ways to boost your library marketing.
Join the conversation! Madison Public Library staff reflect on the organization’s recent successes and plans for future community outreach programs and service.
Participating in National Voter Registration Day on September 27 is a win for your library. EveryLibrary advisor Nicole Powell gets you ready!
Four County Career Center has found the perfect tool for supporting teen parents in teaching early literacy skills — The Very Ready Reading Program.
Learn how you can use proven community planning strategies to engage and support underrepresented communities at your library. This webinar with Madison Public Library’s planner covers lessons learned, scaling this to your institution and more.
What happened at PLA 2016 doesn’t have to stay at PLA. Read highlights, listen in on conversations with librarians and more.
The spectacular early literacy programming at Redwood City Public Library has established the institution as a leader in education and outreach, passionately supporting childhood development and literacy in their community.
Your library is an important resource for your community — get the word out! Learn all about how the Take Your Child to the Library Day initiative started, discover how to get involved, and explore engaging program ideas, past success stories and online resources.
Raise awareness of your library’s services in your community and find ways to reach underserved populations with the 3 Ps of library outreach, a formula to help you plan your next outreach event and partner with community service providers for maximum impact.
With 69% of library patrons using mobile applications to access information, it is more important than ever for libraries to have a mobile strategy. Draw from the real-world experiences of our expert presenters and learn about mobile-user engagement and emerging technologies — important considerations in the development of your own mobile strategy.
Let library advocacy crusader, Patrick Sweeney help you get your library’s message out. Who knew bar coasters could prompt more library visits?!
Wordy, unclear or unconvincing messages are a snore. Find out how your library can use data and a 27, 9, 3 elevator pitch to arrive at an effective message.
Your library’s role in the community is evolving. However, people may not understand this. Plus, if your library is trying to be everything to everyone, you’ll end up being nothing to anyone. See why it’s so important for your library to have a message and learn how to get the word out.
From key learnings about about Texas library priorities to fun and games at Battledecks and the Book Cart Drill Team competition, see what Texas librarians are up to.
Couldn’t make it to ALA MW 2015? Or, were you there and the details have become fuzzy? Demco’s Janet Nelson catches you up on the top 3 library takeaways from the 5-day conference.
Imagine teens calling all the shots and adults letting them! Sound crazy? That’s the case at Mattoon Middle School in Mattoon, IL and librarian Anieta Trame prefers it that way. Read her story!
School librarians have the opportunity to position themselves as essential and irreplaceable. Read real stories about 2 associate professors who thought school librarians deserved more respect. Watch their advocacy video to see why principals appreciate school librarians.
Grow your confidence and secure your spot in your school! Author and Library Media Specialist, Toni Buzzeo, explains how Common Core standards align with school librarians’ skills, how to partner with teachers and how to seize the opportunity to play an even stronger role in education.
Wondering how you fit into the new Common Core world? Author and librarian Toni Buzzeo leads a lively discussion and offers pointers on how you can become an indispensable instructional leader at your school.
Coach your whole staff to see things through a new lens — your patrons’ point of view. This webinar helps you transform librarians into natural born marketers who spread the good word and keep patrons coming back!
A novel partnership between a community foundation and 28 county public libraries has yielded fantastic results. Discover how their joint efforts to enrich collections, build a programming endowment and create new collaborative opportunities can be applied to your library!
