Library content marketing expert Angela Hursh answers librarians’ questions about how to ramp up their library’s newsletters. You’ll learn the best content to include, how to find it, and the most effective way to distribute your newsletter.
Get valuable tips for running a successful direct mail campaign, including how to segment your audience, design tips and how to craft an effective message.
You can enjoy big returns by adopting a rebranding strategy that presents your library as a key educational institution in your community.
Do you wish your library’s marketing efforts were more effective, but you’re not sure what you’re doing wrong? Library marketing expert Angela Hursh shares 5 tips you can implement immediately to improve your library’s promotions and get results.
With less money in your budget and less time in your day, your marketing efforts may feel ineffective. Learn easy (and mostly free) ways to boost your library marketing.
Learn how you can use proven community planning strategies to engage and support underrepresented communities at your library. This webinar with Madison Public Library’s planner covers lessons learned, scaling this to your institution and more.
The majority of patrons (69%) engage with your library via a mobile device, so what are the best practices for providing an easy user experience? Join a panel of librarians and library technology experts as they share their experiences with library apps and mobile technology trends.
With 69% of library patrons using mobile applications to access information, it is more important than ever for libraries to have a mobile strategy. Draw from the real-world experiences of our expert presenters and learn about mobile-user engagement and emerging technologies — important considerations in the development of your own mobile strategy.
Let library advocacy crusader, Patrick Sweeney help you get your library’s message out. Who knew bar coasters could prompt more library visits?!
Wordy, unclear or unconvincing messages are a snore. Find out how your library can use data and a 27, 9, 3 elevator pitch to arrive at an effective message.
Hear about how Boopsie is now a Demco affiliate and is taking technology further with library apps that link patrons to online library materials.
Your library’s role in the community is evolving. However, people may not understand this. Plus, if your library is trying to be everything to everyone, you’ll end up being nothing to anyone. See why it’s so important for your library to have a message and learn how to get the word out.
It’s time for some back-to-school cool. See essential back-to-school supplies, products and programming ideas chosen especially for libraries.
It’s time for some back-to-school cool. Get great new ideas on collaboration, programming and essential back-to-school supplies.
How do you deepen patron engagement with the library and draw connections to other areas of your collection, services or programming? Read the latest ideas.
Borrow ideas from retailers’ visual merchandising playbooks to help your book displays gain more visibility, attract patrons and increase circulation.
Couldn’t make it to ALA MW 2015? Or, were you there and the details have become fuzzy? Demco’s Janet Nelson catches you up on the top 3 library takeaways from the 5-day conference.
Access a wayfinding signage planning worksheet to create a solid foundation for helping people navigate your library.
Catch up on what happened at WLA 2014. Read about some of the great adult programming tips shared at the conference.
The right preparation goes a long way with wayfinding design and customer satisfaction. Learn simple strategies to observe patrons and glean signage cues.
When it comes to library signage, you have to think like a marketer. Find out why it’s important to review and assess your communications from a branding standpoint.
Catch the highlights from Library Journal’s recent virtual tradeshow, The Digital Shift: Libraries @ the Center and see how they apply to you.
With all the great stuff going on at your library who wouldn’t want everyone and their brother to be part of the fun!? Engage your community with Facebook! This session gets you up to speed on the latest Facebook updates and helps you create a successful ad!
View trending library furniture that offers flexibility, supports your visual merchandising and creates a recognizable brand identity in your community.
Connect with resources to effectively market your library services, including ideas on how library staff can make positive contributions to marketing efforts.
For many people, libraries remain synonymous with books. They are unaware of the innovative programs, services, resources and appealing spaces available for people of all ages. This article focuses on ways you can strengthen your position in the community and increase awareness about all you offer.
